To receive your compensation for a focus group or other marketing research study, you must pass through four basic steps:
- Pre-qualification: Taking a short survey to help us learn about your background, habits, experiences, and attitudes as they relate to the research topic of interest. If your responses match the profile we need for the study, you will move to the next stage.
- Verification & Scheduling: If you look like you may be a close fit, one of our study recruiters will contact you to verify your eligibility. At this time, you will be asked to verify your responses during pre-qualification and may also be asked additional questions that are important to the study. If your responses match the profile we need for the study and there is an available space, you will be scheduled for the research.
- Reconfirmation: Two days before your research session, you will receive an email confirmation from us, providing key study information, such as date, time and location. A day or two before the research session, you will be re-contacted by one of our representatives to reconfirm your participation. For quality control purposes, you will be asked to verify some of the information you previously provided to ensure nothing has changed. Great care is taken in selecting the criteria for a given study, so it is very important that our understanding of your habits, experiences, and attitudes as recorded in pre-qualification and verification are accurate.
- Participation: To participate, you must arrive at the research location on time for your appointment and ready to share your opinions. If your research is in person, one of our onsite representatives is likely to verify your information one final time before you are admitted to the focus group/research session.